Why is LinkedIn powerful for B2B businesses?

Presently, LinkedIn has gained great hype when we talk about establishing professional relationships online.

Why is that so?

What features of LinkedIn have brought humongous significance for business professionals?

This newsletter talks all about LinkedIn – Why is it powerful? How is it ruling the internet on the professional front?

LinkedIn is the world’s largest online professional network to find the right job, connect and strengthen professional relationships, and the skills required to succeed in the career.

Statistics say that the LinkedIn site has around 830 million members from 200 countries and territories worldwide, 70 million senior-level influencers, and 65 million decision-makers using the website. The network allows one to build relationships, establish thought leadership, gain insights, generate leads, conduct market research, improve reputation and build online communities.

LinkedIn for B2B Businesses

LinkedIn is an abode of influential and high-level executive users that businesses target in their B2B marketing campaigns. This makes LinkedIn the most important social network to reach out to business buyers as it provides the perfect source of contacts for any B2B marketer. Because of this feature, LinkedIn holds a high position when compared to other commonly used marketing channels like Facebook and Twitter.

On the other hand, LinkedIn has been rated as the most trusted social media platform as it has become a quality and standard requirement for most brands.

Reaching decision-makers is very essential for B2B marketing, and LinkedIn is considered the most essential tool for putting the sales funnel in motion. Besides that, the marketers are also able to address and influence decision-makers during the buyer’s journey. 52% of the buyers that use LinkedIn to research products/services, find the platform most useful when compared to Facebook or YouTube.

Top reasons why we should use LinkedIn:

Source: Web Bazooka

  1. To create awareness and improve the reputation of the brand.
  2. It is the platform for Thought Leadership and Influencer marketing.
  3. LinkedIn contributes tremendously to selling products/services and generating leads.
  4. LinkedIn acts as a Social CRM – a business can quickly get information out about the prospects who are interested in the company and its products.
  5. Traffic building – 90% of all the social traffic to B2B websites comes from Facebook, Twitter and LinkedIn, with LinkedIn accounting for more than half of the traffic.

Are you and your business active on LinkedIn? Is LinkedIn helping you to grow your B2B business? Please comment below.


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