We get it. As a B2B business owner, you are under a lot of stress. From maintaining the current customer base to proving ROI, you will have difficulty keeping track of your marketing and sales departments. This is where marketing automation comes into the picture. It will help you streamline your routine marketing and sales …
Presently, LinkedIn has gained great hype when we talk about establishing professional relationships online. Why is that so? What features of LinkedIn have brought humongous significance for business professionals? This newsletter talks all about LinkedIn – Why is it powerful? How is it ruling the internet on the professional front? LinkedIn is the world’s largest …
I have been hearing this all the time. One problem that every B2B business faces is Lead Generation. Last week, we set up a poll on LinkedIn, and around 62% of people mentioned that their biggest problem is “Generating Leads & Sales”. The primary lead source for our business is LinkedIn. We get almost 70% of …
How to determine your monthly LinkedIn Ads budget? One of the most common questions asked by our clients and our webinar attendees is “What is the minimum monthly investment for LinkedIn ads?” The answer isn’t generic for every B2B business. It depends on the business goals, i.e., the number of clients that the business would …
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Understanding the Customer Journey for B2B Businesses : Are you struggling to generate leads for your B2B business? If your business is experiencing such a situation, then getting familiarised with the B2B customer journey is very important. The B2B customer journey is the collection of touchpoints and interactions a customer has with a B2B company, from their very first …
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Importance of Marketing Touchpoints for B2B businesses : Marketing today is defined by an advanced series of interactions with customers, and today’s savvy customers are normally being bombarded by marketing across channels. Now the question is: How to provide the right experience for the customers across channels? The answer: Touchpoints So, what are touchpoints? Touchpoints …
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Importance of Multi-channel Marketing for B2B businesses : Are you struggling to grow your business to its maximum potential? Are you left behind in the race of attracting more customers than your competitors? In both these cases, Multi-Channel Marketing can be your saviour. What is Multi-Channel Marketing? Multi-channel marketing is the strategy used by businesses …
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Digital Strategy Framework for Successful Businesses : Can a business find its way to success without any digital strategy? The answer is NO. Every single business needs a digital strategy to grow its business online. Through a good digital strategy, a business can reach its customers through various digital channels and hence enjoy a good conversion …
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𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀! 1. 𝗔𝘀𝘀𝗲𝘁𝘀/𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 – Unless you have a solid online presence on the website, social media, search engine and personal profiles of the employees in the business, the clients have no base to trust the business. So, make sure …
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