𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀!
1. 𝗔𝘀𝘀𝗲𝘁𝘀/𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 – Unless you have a solid online presence on the website, social media, search engine and personal profiles of the employees in the business, the clients have no base to trust the business. So, make sure to build your online presence first.
2. 𝗥𝗲𝗮𝗰𝗵 – Your online presence does not guarantee traffic to your website and social media unless you try to reach your prospects through organic reach, PPC, social media ads, public relations, email campaigns, etc.
3. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 – Reach can bring in leads, but not clients. So, you may need a conversion mechanism especially when you have a high ticket product/service. You may use 1-on-1 selling, webinars, etc.
If you’re new to the business, start with building your online presence, followed by making your conversion mechanism foolproof before performing any Reach campaigns.
What do you think? Would you do differently? Share your thoughts!