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Top 3 things to consider if youโ€™re doing Digital Marketing to grow your business

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ ๐Ÿฏ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ ๐—ถ๐—ณ ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ด๐—ฟ๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€!

1. ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€/๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐—ฐ๐—ฒ โ€“ Unless you have a solid online presence on the website, social media, search engine and personal profiles of the employees in the business, the clients have no base to trust the business. So, make sure to build your online presence first.

2. ๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต โ€“ Your online presence does not guarantee traffic to your website and social media unless you try to reach your prospects through organic reach, PPC, social media ads, public relations, email campaigns, etc.

3. ๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป โ€“ Reach can bring in leads, but not clients. So, you may need a conversion mechanism especially when you have a high ticket product/service. You may use 1-on-1 selling, webinars, etc.
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If youโ€™re new to the business, start with building your online presence, followed by making your conversion mechanism foolproof before performing any Reach campaigns.

What do you think? Would you do differently? Share your thoughts!

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