๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐ผ๐ฝ ๐ฏ ๐๐ต๐ถ๐ป๐ด๐ ๐๐ผ ๐ฐ๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ ๐ถ๐ณ ๐๐ผ๐โ๐ฟ๐ฒ ๐ฑ๐ผ๐ถ๐ป๐ด ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ ๐ด๐ฟ๐ผ๐ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐!
1. ๐๐๐๐ฒ๐๐/๐ฃ๐ฟ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ โ Unless you have a solid online presence on the website, social media, search engine and personal profiles of the employees in the business, the clients have no base to trust the business. So, make sure to build your online presence first.
2. ๐ฅ๐ฒ๐ฎ๐ฐ๐ต โ Your online presence does not guarantee traffic to your website and social media unless you try to reach your prospects through organic reach, PPC, social media ads, public relations, email campaigns, etc.
3. ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป โ Reach can bring in leads, but not clients. So, you may need a conversion mechanism especially when you have a high ticket product/service. You may use 1-on-1 selling, webinars, etc.
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If youโre new to the business, start with building your online presence, followed by making your conversion mechanism foolproof before performing any Reach campaigns.
What do you think? Would you do differently? Share your thoughts!