Well, there is no set magic number on how many times to post on LinkedIn, but the short answer is โ๐ฃ๐ผ๐๐ ๐ฎ๐ ๐ณ๐ฟ๐ฒ๐พ๐๐ฒ๐ป๐ ๐ฎ๐ ๐๐ผ๐ ๐ฐ๐ฎ๐ป, ๐ฎ๐ ๐น๐ผ๐ป๐ด ๐ฎ๐ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐พ๐๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐โ.
To understand why we say this, you need to understand how the LinkedIn engagement algorithm works. Please read!
When you share content on LinkedIn, LinkedIn AI comes into action to optimize membersโ experience across LinkedIn. What does that mean?
LinkedIn shows the current post to the wider target audience based on the performance (likes, comments) of the previous post(s). If the previous post doesnโt perform for some reason, the current post may be affected too.
Donโt get too much disheartened about this as the current post continues to perform well if the engagement is very high in the first few minutes of posting. Then, LinkedIn AI shows it to the next degree of connections and if they engage well, it will show it to the next higher degree of connections, and so on (see image attached).
๐ฆ๐ผ, ๐ผ๐ป๐น๐ ๐ฝ๐ผ๐๐ ๐ผ๐ป ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐ฎ๐ ๐น๐ผ๐ป๐ด ๐ฎ๐ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐พ๐๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐.
