Author name: sudhakaran

Importance of Marketing Touchpoints for B2B businesses

Importance of Marketing Touchpoints for B2B businesses  : Marketing today is defined by an advanced series of interactions with customers, and todayโ€™s savvy customers are normally being bombarded by marketing across channels. Now the question is: How to provide the right experience for the customers across channels? The answer:  Touchpoints So, what are touchpoints? Touchpoints …

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Importance of Multi-channel Marketing for B2B businesses

Importance of Multi-channel Marketing for B2B businesses  : Are you struggling to grow your business to its maximum potential? Are you left behind in the race of attracting more customers than your competitors? In both these cases, Multi-Channel Marketing can be your saviour. What is Multi-Channel Marketing? Multi-channel marketing is the strategy used by businesses …

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Digital Strategy Framework for Successful Businesses

Digital Strategy Framework for Successful Businesses  : Can a business find its way to success without any digital strategy?  The answer is NO. Every single business needs a digital strategy to grow its business online. Through a good digital strategy, a business can reach its customers through various digital channels and hence enjoy a good conversion …

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Top 3 things to consider if youโ€™re doing Digital Marketing to grow your business

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ ๐Ÿฏ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ ๐—ถ๐—ณ ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ด๐—ฟ๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€! 1. ๐—”๐˜€๐˜€๐—ฒ๐˜๐˜€/๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐—ฐ๐—ฒ โ€“ Unless you have a solid online presence on the website, social media, search engine and personal profiles of the employees in the business, the clients have no base to trust the business. So, make sure …

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Post on LinkedIn in 2021?

Well, there is no set magic number on how many times to post on LinkedIn, but the short answer is โ€œ๐—ฃ๐—ผ๐˜€๐˜ ๐—ฎ๐˜€ ๐—ณ๐—ฟ๐—ฒ๐—พ๐˜‚๐—ฒ๐—ป๐˜ ๐—ฎ๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป, ๐—ฎ๐˜€ ๐—น๐—ผ๐—ป๐—ด ๐—ฎ๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜โ€. To understand why we say this, you need to understand how the LinkedIn engagement algorithm works. Please read! When you share content …

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Grow your Network using LinkedIn โ€œSales Navigatorโ€โ€‹

Around 46% of B2B leads are generated through LinkedIn, and sharing content is one of the most effective ways. But, more than sharing content, you should always be actively growing your network, as, over time, you may run out selling to your existing network. I am sure you may have put a lot of effort into building …

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