What is SEO?
To answer that question, let me begin with a simple example.
Your business: Buying and Selling second-hand cars
Your website: You have an article about a list of things to check before buying a second-hand car.
Your goal: You want the search engine to show your article at the top of the search results to anyone who searches the phrase “second-hand cars” without advertising it.
How to achieve your goal?
The answer is SEO.
Search Engine Optimization (SEO) is a strategy used to optimize online content to obtain more unpaid(organic) traffic. SEO has 3 main components – your website, the searcher and the search engine. Let’s look at the top 8 reasons why SEO is absolutely necessary for your business.
1. Go Organic for healthy website traffic
Organic search is the most critical factor of a business website’s performance. Being highly visible as a trusted resource in the search engine’s organic results is most important for manifesting your brand in the online market. Effective SEO techniques and a chic website will make your brand go places.
2. Better UX
User experience (UX) is less about appearance and more about usability. Users know what they are looking for. If they are unable to find it, the search engine performance suffers. Google has become more of an answer engine, trying to offer the sought-after data directly on the search engine results pages (SERPs) quickly using fewer clicks. A quality SEO facilitates a user’s positive search experience while leveraging it to work in favour of the brand.
3. Localized Search
The ongoing rise in mobile traffic demands more accurate local search results. SEO Localization aims at optimizing your content for a specific vicinity, such as a particular town, region, or even street, which allows people to find you quickly, thus making them one step closer to completing a sale.
Tip: Make sure to get user reviews from your customers on Google and other review sites that are distinct to your business.
4. Dynamic web environment
Apart from implementing SEO tactics, it is crucial that you consistently monitor and re-evaluate the content to stay ahead of competitors and remain on page 1. This is taken care of by SEO professionals who keep up with the algorithm changes that Google keeps doing throughout the year. Otherwise, it may reach a threshold beyond which it will no longer drive your website traffic.
5. Comparatively cheaper
There are several grand schemes in digital marketing amongst which SEO is one of the most affordable options. It is not yet another marketing cost, but a fruitful business investment. An effective SEO plan in place would hold water for years to come.
6. Quantifiable in nature
Businesses want to know where they were earlier, where they stand currently, and a projection of how much farther they might go. This data is significant in understanding the factors that are responsible for such changes. Though SEO doesn’t offer definite measurable ROI insights like that of paid strategies, you can assess it with precise tracking and analytics.
7. Long-term investment
Your website need not have a boatload of SEO strategies implemented. If your website follows the current trends in basic SEO practices and has a decent UX, then you’re most likely to see results at least in a year. The more time, efforts and budget you allocate for SEO, the longer your website will stand firmly, sustaining the online presence of your target audience.
8. Staying on Page 1 matters
A study found that 75% of users never click past the first page of search results. Even on the first page, it is the first three organic search ranking positions that result in nearly 40% of all click-throughs; while 30% of all results on Page 1 and 2 are not clicked at all. It is none other than a strong SEO which will improve the searchability and visibility of your brand and take it to the top of the search results ranking positions.