- Billboards and Geotargeting
- Cold Calling and Intent Data
- Print Media and Deep Media Nurturing
- Events and Account-Based Marketing
- Direct Mail and Lead Nurturing
It has been constantly stated that the success of a business lies on principles such as innovation and adaptation. Regrettably, this has been misconstrued by most people, particularly in terms of marketing strategies. Despite the colossal prevalence of digital marketing, traditional methods continue to contribute considerably towards sales conversion even today. Hence, irrespective of your business model, it is wise to combine both traditional and digital marketing strategies to achieve your sales target. We will discuss some of the interesting ways of doing it in the following article.
1. Billboards and Geotargeting
For quite a significant period, the priciness of billboards prohibited smaller businesses from employing them, but the newer digital styles offer much lower rates for almost the same exposure. To yield better results, you may pair billboards with geo-targeting – a system of customizing an ad to a specific market based on the geolocation of the potential buyers. The geotargeting practice enables advertising content where it is most likely to be seen and remembered.
2. Cold Calling and Intent Data
Cold Calling is an unsolicited telephone call to someone, attempting to sell services or goods. The debate of whether cold calling is still an effective strategy is still ongoing. Although, upon combining it with intent data, there are ample chances for yesterday’s cold calls to become tomorrow’s warm calls.
3. Direct Mail and Lead Nurturing
Lead nurturing means to engage with prospective buyers by furnishing them with appropriate content at each stage of the sales which addresses their concerns.
While lead nurturing is fundamental to conversion rate optimization, the sheer volume of online exchanges might end up in digital spam. If five follow-up emails fail to evoke a response, can we expect that the sixth would? Instead, a follow-up in the form of a tangible postcard, or a thoughtful gift may trigger a prospect to acknowledge the offering and reconsider their buying decision.
4. Live events and Account-Based Marketing
Account-Based Marketing (ABM) is a marketing strategy that employs digital targeting to identify target accounts that best matches your organization’s ideal customer profile (ICP). Live event marketing or Engagement marketing is a direct market strategy that engages consumers by inviting them to participate in a brand event.
If a live marketing event happened but did not reach its intended audience, then it is considered to not have happened at all. The odds of yielding tremendous sales are higher when a well organized live event is demonstrated to those targeted best-fit accounts using ABM.
5. Print Media & Online Ads
Although print media continues to get scantier, there are still a bunch of people who enjoy reading newspapers and magazines while having a hot beverage.
Newspapers: The ad costs in newspapers have gone way down, which is great for small businesses with limited budgets.
Magazines: They are popular amongst consumers for their niche point of view and those businesses which partner with them obtain a boost in trust with the readership.
Businesses that advertise on print media may negotiate for banner ads or social media posts across their online platforms thus drastically augmenting a huge consumer base both online and offline.
In the current era of unparalleled technological innovation, most marketers are tempted to abandon the low-tech traditional marketing methods, which is a short-sighted and counterproductive approach. It is crucial to note that those organizations which lead the market are persistently reimagining the holistic mix of digital and traditional marketing.