Well, there is no set magic number on how many times to post on LinkedIn, but the short answer is “𝗣𝗼𝘀𝘁 𝗮𝘀 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁 𝗮𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻, 𝗮𝘀 𝗹𝗼𝗻𝗴 𝗮𝘀 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁”.

To understand why we say this, you need to understand how the LinkedIn engagement algorithm works. Please read!

When you share content on LinkedIn, LinkedIn AI comes into action to optimize members’ experience across LinkedIn. What does that mean?

LinkedIn shows the current post to the wider target audience based on the performance (likes, comments) of the previous post(s). If the previous post doesn’t perform for some reason, the current post may be affected too.

Don’t get too much disheartened about this as the current post continues to perform well if the engagement is very high in the first few minutes of posting. Then, LinkedIn AI shows it to the next degree of connections and if they engage well, it will show it to the next higher degree of connections, and so on (see image attached).

𝗦𝗼, 𝗼𝗻𝗹𝘆 𝗽𝗼𝘀𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘀 𝗹𝗼𝗻𝗴 𝗮𝘀 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.