Digital Strategy Framework for Successful Businesses :
Can a business find its way to success without any digital strategy?
The answer is NO.
Every single business needs a digital strategy to grow its business online.
Through a good digital strategy, a business can reach its customers through various digital channels and hence enjoy a good conversion rate.
Several businesses are struggling to create a digital strategy. Most of the times, they ignore the strategy and jump straight on to actions. So, in this newsletter, we would like to show a proven framework to help businesses to map, plan and manage their digital strategy. This infographics briefly explains each part of the customer cycle and highlights the KPIs that help to review the strategies.
RACE is structured around the different stages of customer lifecycle marketing from generating initial awareness of a brand through to nurturing relationships with prospects to sales and ongoing customer engagement.
The four main stages of RACE are:
1) Reach – Technology for managing inbound marketing and key techniques like search and social media marketing/advertising.
2) Act – Technology for managing content marketing and lead generation.
3) Convert – Marketing automation technology for managing lead conversion to sales.
4) Engage – Marketing automation and customer service technology for customer engagement.
The marketing funnel remains the most common way to manage customer engagement and set targets and review performance. Although most would agree that prospects don’t pass through the funnel in a linear way and it’s more of an iterative process.
It’s essential that a funnel-based conversion model is used to set targets and review the effectiveness and efficiency of online marketing.
Does your business have a digital strategy? If yes, is it helpful? If no, why haven’t you created one? Please comment below.
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