Learn how we helped an Australian tutoring firm enhance Google rankings, boost lead generation, and grow its online presence through a solid digital strategy.
Case Study
Revamping a National Tutoring Service’s Digital Strategy
In today’s competitive educational landscape, having a strong online presence is critical for driving growth and generating a consistent flow of leads. A well-designed website, compelling content, and focused marketing campaigns can significantly impact many tutoring firms.
In this case study, we examine more closely how we assisted a well-known Australian tutoring firm in realigning its digital strategy, overcoming major digital marketing challenges, and improving its business performance.
Project Overview
The client is an Australian tutoring agency located in Melbourne that mostly works with elementary, secondary, and senior students. Despite their wide reach and range of services, including specialised Maths and English tutoring, they were struggling with a decreasing online presence and poor lead generation.
Their goal was to expand their business and influence throughout Australia, but they encountered several significant challenges that needed to be overcome.
The Challenges
When the client reached out to us, they were facing several significant challenges that were holding back their growth and online performance:
1. Declining Google Rankings: Before working with us, their automated processes inadvertently harmed their search rankings on Google, leading to reduced visibility.
2. High Bounce Rate: A large number of visitors quickly exited the site, indicating poor engagement and weakening the brand’s authority and trustworthiness.
3. Low Conversion Rates: Despite attracting a steady stream of website traffic, they struggled to convert visitors into customers. Users were browsing the site for information but leaving without taking action or making inquiries.
4. Content Misalignment: The website content wasn’t strategically aligned to capture leads. Visitors would engage with the content but exit without any meaningful interaction.
5. Limited Marketing Resources: The client lacked the in-house marketing expertise necessary to manage social media, content updates, and other vital digital marketing activities effectively.
6. Unoptimised Google My Business Profile: Their Google My Business profile was poorly optimised, missing the opportunity to attract local customers in Melbourne.
7. Fake Automation Code: The previous agency used a fake code to make blog dates appear updated, which hurt credibility.
8. Low-Quality Content: The lack of high-quality, authoritative content prevented the brand from building trust with both Google and its audience, weakening its authority.
Our Solution:
To address the challenges, we implemented a comprehensive digital transformation that targeted key areas of their online presence:
1. Website Revamp: We redesigned their website to ensure consistency across all pages, making sure call-to-action buttons were visible. We added essential information like pricing, resources, WhatsApp chat, and more accessible contact details (phone numbers, emails).
2. Content Strategy: We ramped up content production to six high-quality blogs per week on subjects like Maths, English, and scholarship exam preparation, targeting both traffic recovery and SEO re-establishment. Over time, outdated, underperforming content was removed to further improve their Google ranking.
3. Advertising & Landing Pages: With a lean budget, we introduced and continually optimised targeted Google and Facebook ads along with well-designed landing pages for key services such as Maths and English tutoring. This provided an immediate boost to lead generation.
4. Fixing Google My Business: We optimised their Google My Business profile to attract local clients in Melbourne while broadening their marketing efforts to a national level.
The Results
Our comprehensive approach delivered measurable improvements across key performance areas, driving both traffic and engagement:
1. Increased Website Traffic: Within just eight weeks, the website saw a significant increase in traffic, driven by the combination of fresh, SEO-optimised content and precisely targeted Google Ads. This sudden influx of visitors paved the way for increased brand awareness and lead generation.
2. Improved Lead Generation: Through the strategic use of Google Ads and social media campaigns, the firm began to receive a steady stream of high-quality leads, particularly for their Maths and English tutoring services. The targeted ads and landing pages helped attract prospects who were actively looking for these educational solutions.
3. Higher Conversion Rates: With a redesigned website, clearly defined user pathways, and optimised calls to action, conversion rates improved noticeably. Visitors were more likely to take meaningful actions—such as enquiring about services or scheduling tutoring sessions—resulting in increased business and revenue.
4. Recovery in Google Rankings: By removing outdated, underperforming content and introducing consistent, high-quality blogs, the company saw a significant improvement in Google search rankings. This not only restored lost visibility but also attracted more organic traffic from search engines, thereby increasing their online presence.
5. Expanded Social Media Presence: The Facebook Ads campaigns significantly increased the brand’s visibility throughout Australia, engaging a larger audience and strengthening relationships with potential customers. As a result, the firm experienced increased social media engagement, which helped to broaden its reach and credibility.
Project Cost
The total project cost, $6,000 per month with a $3,000 onboarding fee, was allocated across key areas, including website redesign, Google Ads management, social media marketing, and content creation. This budget provided flexibility, allowing us to scale efforts as results improved.
We secured maximum return on investment by carefully aligning the investment with the business’s needs and growth trajectory while keeping the ability to modify and expand the approach over time.
Conclusion
By addressing declining traffic, low conversion rates, and content misalignment, we helped this tutoring business regain its digital presence. Our strategy, which included a redesigned website, targeted advertising, and regular content, helped them regain their ranks and attract a wider audience across the country.
If you’re looking to optimise your B2C marketing, improve conversions, and drive growth, we’re here to help.
- Email us at support@brandupwise.com, or
- Book a free consultation: www.calendly.com/brandupwise/strategy-consultation.
Frequently Asked Questions (FAQs)
We offer flexible marketing services with no obligatory contracts or commitments. However, if you prefer, we can create a customised contract that offers a 10% discount over a 12-month period, tailored to your business needs.
Yes, you can! As your business grows or your needs evolve, our team is always ready to help you expand your marketing efforts. Simply reach out to our friendly team, and we’ll work with you to seamlessly incorporate additional services into your existing plan, ensuring your marketing strategy continues to align with your business goals.
Yes, we monitor KPIs weekly across all platforms to assess the impact of our campaigns. We provide a detailed monthly report, highlighting campaign performance, areas for improvement, and actionable insights to enhance your marketing strategy further.
Your primary responsibilities include attending the kick-start meeting and weekly status meetings, where we review progress and plan the next steps. You’ll also need to provide the necessary credentials for accessing relevant platforms and share timely feedback throughout the project.
We require the monthly retainer fee in advance to commence services. Payments can be made via bank transfer, and invoice details will be provided. Setting up a direct debit for ongoing retainers can simplify the process. In the event that payment is not received within a week of the deadline, services will be temporarily suspended, with prior notification, and resumed promptly once payment is received.
Yes, our marketing strategies are designed to be flexible and highly effective, no matter the industry. Whether you’re in retail, technology, hospitality, healthcare, or any other sector, we tailor our approach to meet the unique needs of your business
Your project will be overseen by a dedicated project manager who will coordinate tasks with the technical team. Their role is to ensure the smooth execution of the project, allowing you to focus on your business while we handle the operational details.
