Red Crane Services is a reputable on-site crane services company based in Auckland, known for its efficient and hassle-free crane repair and servicing. Their team of skilled technicians provides on-location repair, servicing, and inspection, saving clients time and transportation costs.
Case Study
Red Crane Services
BACKGROUND: Auckland's Trusted On-Site Crane Experts
PAIN POINT: Digital Transition Challenges
RESULT: A Digital Success Story
Digital Transformation Roadmap
Process
Branding
Understanding the importance of a strong brand identity, we embarked on creating a compelling brand name and logo that would resonate with their audience. A brand character was also created to be used in all their social media. The goal was to establish Red Crane Services as a recognizable and trustworthy brand in the crane services industry.
Website Development
We designed and developed a user-friendly website, redcrane.co.nz, that showcased their services and expertise. The website was optimised for search engines to improve visibility and attract potential customers.
Copywriting
Our team provided support in crafting engaging and informative content for their website, ensuring that their messaging was consistent and compelling across all platforms.
Advertising
To increase brand awareness and generate leads, we ran targeted advertising campaigns on Facebook and LinkedIn. These campaigns were designed to reach their target audience and drive traffic to their website.
Google My Business
We created and optimised their Google My Business profile to improve their local search visibility and attract more customers in the Auckland area.
Social Media Marketing
A comprehensive social media marketing strategy was developed and implemented, including regular posts on LinkedIn, Facebook, Instagram, and Google My Business. These posts were aimed at engaging with their audience and showcasing their services.
Local SEO
To improve their search engine rankings and increase their visibility to potential customers in their area, we implemented local SEO strategies.
Frequently Asked Questions (FAQs)
We offer flexible marketing services with no obligatory contracts or commitments. However, if you prefer, we can create a customised contract that offers a 10% discount over a 12-month period, tailored to your business needs.
Yes, you can! As your business grows or your needs evolve, our team is always ready to help you expand your marketing efforts. Simply reach out to our friendly team, and we’ll work with you to seamlessly incorporate additional services into your existing plan, ensuring your marketing strategy continues to align with your business goals.
Yes, we monitor KPIs weekly across all platforms to assess the impact of our campaigns. We provide a detailed monthly report, highlighting campaign performance, areas for improvement, and actionable insights to enhance your marketing strategy further.
Your primary responsibilities include attending the kick-start meeting and weekly status meetings, where we review progress and plan the next steps. You’ll also need to provide the necessary credentials for accessing relevant platforms and share timely feedback throughout the project.
We require the monthly retainer fee in advance to commence services. Payments can be made via bank transfer, and invoice details will be provided. Setting up a direct debit for ongoing retainers can simplify the process. In the event that payment is not received within a week of the deadline, services will be temporarily suspended, with prior notification, and resumed promptly once payment is received.
Yes, our marketing strategies are designed to be flexible and highly effective, no matter the industry. Whether you’re in retail, technology, hospitality, healthcare, or any other sector, we tailor our approach to meet the unique needs of your business
Your project will be overseen by a dedicated project manager who will coordinate tasks with the technical team. Their role is to ensure the smooth execution of the project, allowing you to focus on your business while we handle the operational details.
