Establishing Credibility for a Global Energy Consulting Leader

Case Study

Establishing Credibility for a Global Energy Consulting Leader

In the large-scale energy sector, credibility matters as much as expertise—especially when projects involve multi-million-dollar investments. West-US TD, a global energy consulting firm delivering end-to-end solutions across power generation, grid infrastructure, and large energy loads, faced a key challenge: their digital presence didn’t reflect the scale or value of their work. This case study explores how strategic branding and website transformation helped position West-US TD as the credible partner it is today.

Project Overview

West-US TD is a global energy consulting and engineering firm delivering end-to-end solutions across the energy value chain. Their expertise spans power generation technologies such as Solar, BESS, FESS and CCGT, as well as large-scale energy loads including data centers and hyperscalers.

From regulatory advisory and grid connection studies to investment support, feasibility assessments, technical and financial due diligence, and detailed engineering, West-US TD works with governments, developers, and investors worldwide—from Houston to Auckland—to deliver clean, compliant, and bankable energy projects. However, despite their strong track record, their online presence failed to reflect the true scale and depth of their expertise.

The Challenges

West-US TD faced several critical challenges that were limiting their growth and lead generation:

1.Lack of Credibility on the Website
When potential clients landed on the website, the brand did not reflect the scale, seriousness, or financial significance of the projects West-US TD delivers. For a firm operating in million-dollar energy projects, this gap was a major barrier.

2.Weak Brand Identity
The existing logo, fonts, and overall visual identity lacked authority and professionalism. The brand did not clearly communicate who West-US TD was or the level at which they operate.

3.Poor Lead Generation
Although the company had strong industry expertise and experience, the website failed to convert visitors into enquiries. There was no clear narrative, no strong trust signals, and no obvious path for potential clients to reach out.

4.Complex Expertise, Unclear Communication
Their wide-ranging services—from regulatory advisory to EPC—were not presented in a structured or digestible way, making it difficult for visitors to quickly understand their value.

Our Solution:

To position West-US TD as a credible, global energy consulting leader, we focused on building trust first—then clarity, and finally conversion.

Brand Identity Refinement

We began by addressing the foundation of the brand:

Redesigned the logo to better represent the scale, seriousness, and technical authority of the business
Established a consistent brand look and feel aligned with the energy and infrastructure sector
Selected professional, modern fonts that conveyed trust, precision, and credibility

This new identity ensured that West-US TD’s first impression matched the value of the projects they deliver.

Website Design and Messaging

The website was completely reworked to clearly communicate who West-US TD is and why they matter:

Structured the site to clearly showcase their services, expertise, and global reach
Highlighted completed projects and areas of specialization to build immediate trust
Simplified complex offerings into clear, easy-to-understand sections
Crafted messaging that spoke directly to governments, developers, and investors
Added clear contact pathways to support lead generation

The new website positioned West-US TD as a confident, capable, and bankable partner in the energy transition space.

Storytelling and Credibility Building

We ensured the website told a cohesive story:

Clearly communicated their journey, values, and global experience
Emphasized their ability to connect engineering, finance, and policy
Reinforced their role in enabling clean, reliable, and compliant energy projects

Brochure Design for Academic & Innovation Partnerships

To support collaboration beyond commercial projects, we also created a professional brochure designed for partnerships with universities and research institutions.
This brochure enabled West-US TD to:

Collaborate on experimental and emerging energy technologies
Present their expertise in a structured, academic-friendly format
Strengthen innovation-driven partnerships and research initiatives

The Results

The transformation delivered tangible business impact:

Stronger Market Credibility
West-US TD now presents itself as a serious, global energy consulting firm aligned with the scale of projects it delivers.
Improved Lead Quality
The new website attracts better-qualified enquiries from stakeholders who understand the value and scope of West-US TD’s expertise.
Clear Positioning
Visitors can quickly understand what West-US TD does, who they work with, and why they are trusted with large-scale energy projects.
Enhanced Trust at First Touchpoint
The redesigned brand and website now build confidence the moment a potential client lands on the site—an essential factor in high-value energy consulting engagements.

Conclusion

This case study demonstrates the importance of aligning digital presence with real-world expertise. By refining West-US TD’s brand identity, improving clarity, and rebuilding their website with credibility at its core, we helped transform their online presence into a powerful business asset.

Today, West-US TD’s website reflects the scale, complexity, and professionalism of their work—supporting stronger trust, better leads, and long-term growth in the global energy sector.

Frequently Asked Questions (FAQs)

1. Are there any contracts or commitments?

We offer flexible marketing services with no obligatory contracts or commitments. However, if you prefer, we can create a customised contract that offers a 10% discount over a 12-month period, tailored to your business needs.

2. Can I add additional marketing services in the future?

Yes, you can! As your business grows or your needs evolve, our team is always ready to help you expand your marketing efforts. Simply reach out to our friendly team, and we’ll work with you to seamlessly incorporate additional services into your existing plan, ensuring your marketing strategy continues to align with your business goals.

3. Do you provide any statistics or do you track the results?

Yes, we monitor KPIs weekly across all platforms to assess the impact of our campaigns. We provide a detailed monthly report, highlighting campaign performance, areas for improvement, and actionable insights to enhance your marketing strategy further.

4. What are my responsibilities as a business owner or business representative?

Your primary responsibilities include attending the kick-start meeting and weekly status meetings, where we review progress and plan the next steps. You’ll also need to provide the necessary credentials for accessing relevant platforms and share timely feedback throughout the project.

5. What are the payment terms and conditions?

We require the monthly retainer fee in advance to commence services. Payments can be made via bank transfer, and invoice details will be provided. Setting up a direct debit for ongoing retainers can simplify the process. In the event that payment is not received within a week of the deadline, services will be temporarily suspended, with prior notification, and resumed promptly once payment is received.

6. Do you work with businesses across various industries?

Yes, our marketing strategies are designed to be flexible and highly effective, no matter the industry. Whether you’re in retail, technology, hospitality, healthcare, or any other sector, we tailor our approach to meet the unique needs of your business

7. Who will manage (project management) this whole project?

Your project will be overseen by a dedicated project manager who will coordinate tasks with the technical team. Their role is to ensure the smooth execution of the project, allowing you to focus on your business while we handle the operational details.

If you’re looking to strengthen your B2B brand, build credibility, and turn your website into a powerful lead-generation tool, we’re here to help.

Email us at support@brandupwise.com, or
Book a free consultation: www.calendly.com/brandupwise/strategy-consultation.

Case Study