EAB ™ is an internationally respected community of trusted Executive Advisors that assist businesses and organisations to prosper in unstable market conditions. They have offices in Australia- Queensland &New South Wales, New Zealand, the United Kingdom and the United States.
Case Study
EAB
BACKGROUND: Empowering Executives in the Face of the 'Great Resignation'
As an effect of “Great Resignation”, executives resigned from their jobs either to take up other executive jobs or consulting jobs. Executive Advisory Board gave a platform for the executives to serve as business consultants.
EAB ™ is an internationally respected community of trusted Executive Advisors that assist businesses and organisations to prosper in unstable market conditions. They have offices in Australia- Queensland &New South Wales, New Zealand, the United Kingdom and the United States. Their proven core IP and unique methodology, tools, and systems allow one to handle projects and deliver results in areas such as
- Strategic planning
- Project Management
- Supply Chain Optimisation
- Lean
- Business Intelligence and many more
PAIN POINT: Selling a $25,000 High-Ticket Service- a Great Challenge
The pandemic brought a big change in everybody’s life. Working from home became more comfortable and productive. People also aspired to start their consulting services as a way out of the pressure of working under a big organisation.
But owning a consulting service has its challenges such as providing satisfactory marketing services, sales services, customer services, etc. EABTM is a solution for all the challenges as it supports the executives to be trusted executive advisors.
Before collaborating with us, EABTM faced difficulties in connecting with a proper target audience. Their service is priced up to $ 25,000 per year and finding the target audience for such an extremely high ticket is challenging. Generally, creating an automated lead generation machine for such a service is very difficult.
RESULT: Accelerated Growth Transforming Leads into Success Stories
In just 1.5 to 2 years, our efforts resulted in a remarkable growth trajectory for the company, catapulting their lead generation from zero to approximately 18 leads per week. With a strong 20% conversion rate from these leads, they experienced rapid expansion. This growth translated into an impressive 10-15X return on investment (ROI) every month, showcasing the effectiveness of our strategies in driving tangible results for their business.
Driving Growth Through Strategic Digital Initiatives
Process
Lead Tracking
We implemented a robust lead tracking system for their consulting company and other digital products, enabling them to monitor and optimise their lead generation efforts effectively.
LinkedIn Lead Generation
Leveraging the power of LinkedIn, we devised strategies to generate quality leads and expand their professional network.
LinkedIn Advertising
We executed targeted advertising campaigns on LinkedIn to reach their ideal audience and drive engagement.
Ad Performance Tracking
We conducted a weekly analysis of LinkedIn ads, focusing on metrics such as click-through rates (CTR), impressions, reach, website traffic, conversions, and return on investment (ROI), to ensure continuous improvement.
Landing Page Creation
To complement their LinkedIn ads, we designed and developed a high-converting landing page to capture leads effectively.
Network Growth
We assisted in growing their network on LinkedIn, fostering connections and enhancing their LinkedIn company pages for increased visibility.
Brand Maintenance
We provided comprehensive brand maintenance services, including website upkeep and ensuring brand consistency across all platforms.
New Product Support
For their new products, we created compelling landing pages to facilitate successful launches and drive conversions.
Rebranding Support
We played a pivotal role in rebranding their business, creating multiple rebrands, including the Investment Group rebrand, to align with their evolving business goals and target audience.
Frequently Asked Questions (FAQs)
We offer flexible marketing services with no obligatory contracts or commitments. However, if you prefer, we can create a customised contract that offers a 10% discount over a 12-month period, tailored to your business needs.
Yes, you can! As your business grows or your needs evolve, our team is always ready to help you expand your marketing efforts. Simply reach out to our friendly team, and we’ll work with you to seamlessly incorporate additional services into your existing plan, ensuring your marketing strategy continues to align with your business goals.
Yes, we monitor KPIs weekly across all platforms to assess the impact of our campaigns. We provide a detailed monthly report, highlighting campaign performance, areas for improvement, and actionable insights to enhance your marketing strategy further.
Your primary responsibilities include attending the kick-start meeting and weekly status meetings, where we review progress and plan the next steps. You’ll also need to provide the necessary credentials for accessing relevant platforms and share timely feedback throughout the project.
We require the monthly retainer fee in advance to commence services. Payments can be made via bank transfer, and invoice details will be provided. Setting up a direct debit for ongoing retainers can simplify the process. In the event that payment is not received within a week of the deadline, services will be temporarily suspended, with prior notification, and resumed promptly once payment is received.
Yes, our marketing strategies are designed to be flexible and highly effective, no matter the industry. Whether you’re in retail, technology, hospitality, healthcare, or any other sector, we tailor our approach to meet the unique needs of your business
Your project will be overseen by a dedicated project manager who will coordinate tasks with the technical team. Their role is to ensure the smooth execution of the project, allowing you to focus on your business while we handle the operational details.
