Driving High-Quality Legal Leads for a Melbourne-Based Law Firm

Case Study

Driving High-Quality Legal Leads for a Melbourne-Based Law Firm

In the legal industry, visibility alone doesn’t guarantee growth. Law firms need consistent, high-intent leads from clients who understand their value and are ready to engage. For growing firms, especially those competing in commercial and dispute-focused practice areas, the challenge lies in attracting the right enquiries—not just more traffic.

TNS Lawyers, a Melbourne-based law firm, approached us after multiple unsuccessful attempts with different service providers and digital marketing agencies. Despite their strong legal expertise and commercial mindset, lead generation remained a major roadblock. This case study highlights how a focused Google Ads strategy and conversion-driven landing pages helped turn advertising spend into measurable revenue.

Project Overview

Strategically located in Melbourne, Australia, TNS Lawyers is a growing law firm built on clarity, transparency, and practical legal advice. Their approach focuses on cutting through legal jargon so clients can clearly understand their matters and make informed decisions with confidence.

With lawyers experienced in both the corporate and legal sectors, TNS Lawyers brings a strong commercial perspective to every case. By understanding the business drivers behind legal decisions, they provide advice that is not only legally sound but also practical and outcome-focused—laying the foundation for long-term client relationships.

The Challenges

TNS Lawyers faced several ongoing challenges that limited their growth:

1. Inconsistent and Low-Quality Leads
Despite working with multiple digital marketing agencies, the firm struggled to generate consistent, relevant enquiries that translated into actual clients.

2. Poor Return on Marketing Spend
Previous marketing efforts resulted in spend without meaningful conversions, making digital advertising feel risky and unreliable.

3. Highly Competitive Practice Areas
Commercial litigation and business disputes are competitive legal niches, requiring precise targeting and clear messaging to attract serious, high-intent clients.

Our Solution:

To address these challenges, we implemented a focused performance marketing strategy designed to prioritise lead quality and conversion.

Google Ads Strategy

We launched targeted Google Ads campaigns aimed specifically at high-intent search terms related to TNS Lawyers’ core practice areas. Instead of broad visibility, the focus was on reaching users actively searching for legal support.

Conversion-Focused Landing Pages

To support the ad campaigns, we developed two dedicated landing pages tailored to specific services:

Commercial Litigation Lawyers
Business Dispute Lawyers

Each landing page was designed to:

Clearly communicate the firm’s expertise and approach
Build trust quickly through clarity and strong positioning
Guide users toward enquiry with focused calls-to-action

This ensured that potential clients landing on the page immediately understood how TNS Lawyers could help them

The Results

The outcome was a clear turnaround in lead generation and revenue performance:

50 High-Intent Leads Generated
Within a short period of running Google Ads, the campaigns generated approximately 50 qualified leads.
4x Return on Investment
With an advertising investment of less than AUD 12,000, TNS Lawyers generated between AUD 32,000 and AUD 40,000 in revenue—delivering nearly four times the return in the first 3 months, and is growing continuously.
Improved Lead Quality
The firm received enquiries that were more relevant, serious, and aligned with their services, leading to higher conversion rates.

Conclusion

This case study demonstrates how a focused, well-executed performance marketing strategy can deliver real business outcomes for professional service firms. By combining precise Google Ads targeting with purpose-built landing pages, we helped TNS Lawyers turn digital advertising into a predictable and profitable lead-generation channel.

Today, TNS Lawyers has a scalable marketing foundation that supports continued growth while maintaining their client-first values and commercial approach.

Frequently Asked Questions (FAQs)

1. Are there any contracts or commitments?

We offer flexible marketing services with no obligatory contracts or commitments. However, if you prefer, we can create a customised contract that offers a 10% discount over a 12-month period, tailored to your business needs.

2. Can I add additional marketing services in the future?

Yes, you can! As your business grows or your needs evolve, our team is always ready to help you expand your marketing efforts. Simply reach out to our friendly team, and we’ll work with you to seamlessly incorporate additional services into your existing plan, ensuring your marketing strategy continues to align with your business goals.

3. Do you provide any statistics or do you track the results?

Yes, we monitor KPIs weekly across all platforms to assess the impact of our campaigns. We provide a detailed monthly report, highlighting campaign performance, areas for improvement, and actionable insights to enhance your marketing strategy further.

4. What are my responsibilities as a business owner or business representative?

Your primary responsibilities include attending the kick-start meeting and weekly status meetings, where we review progress and plan the next steps. You’ll also need to provide the necessary credentials for accessing relevant platforms and share timely feedback throughout the project.

5. What are the payment terms and conditions?

We require the monthly retainer fee in advance to commence services. Payments can be made via bank transfer, and invoice details will be provided. Setting up a direct debit for ongoing retainers can simplify the process. In the event that payment is not received within a week of the deadline, services will be temporarily suspended, with prior notification, and resumed promptly once payment is received.

6. Do you work with businesses across various industries?

Yes, our marketing strategies are designed to be flexible and highly effective, no matter the industry. Whether you’re in retail, technology, hospitality, healthcare, or any other sector, we tailor our approach to meet the unique needs of your business

7. Who will manage (project management) this whole project?

Your project will be overseen by a dedicated project manager who will coordinate tasks with the technical team. Their role is to ensure the smooth execution of the project, allowing you to focus on your business while we handle the operational details.

If you’re a law firm looking to generate consistent, high-quality leads and measurable returns from digital marketing, we can help.

Email us at support@brandupwise.com, or
Book a free consultation: www.calendly.com/brandupwise/strategy-consultation.

Case Study