Building Trust and Generating Leads for a Construction Law Firm Through Strategic Branding and Performance Marketing

Case Study

Building Trust and Generating Leads for a Construction Law Firm Through Strategic Branding and Performance Marketing

In construction law, trust is as important as expertise. Level Playing Field Lawyers (LPF) had strong industry knowledge but lacked a digital presence that generated leads or inspired confidence. This case study shows how strategic branding and performance marketing helped LPF build credibility and drive consistent enquiries.

Project Overview

Level Playing Field Lawyers is a trusted construction law firm in Australia, working closely with builders, developers, and contractors. With first-hand construction industry experience, LPF provides strategic legal advice designed to protect projects and support long-term commercial success.

Level Playing Field Lawyers offers expertise across building contracts and purchase orders, security of payment matters, tenders, commercial and employment law, dispute resolution, litigation, property law, company law, and training workshops. Despite their strong legal capability, their online presence lacked the trust and authority needed to drive enquiries in the construction sector.

The Challenges

LPF faced several barriers that limited growth and visibility:

1. No Consistent Lead Generation
Despite having a defined niche in construction law, the firm was not receiving steady or predictable enquiries.

2. Trust Gap in Digital Presence
The existing branding and website did not clearly communicate credibility or reassure potential clients of LPF’s industry expertise

3. Competitive Legal Landscape
Construction law is a highly competitive space, requiring clear positioning and strong differentiation to attract serious, high-intent clients.

Our Solution:

To address these challenges, we focused on strengthening LPF’s brand authority and creating a performance-driven marketing foundation.

Brand Refinement and Visual Identity

We began by enhancing LPF’s brand to better reflect trust and professionalism:

Refined the logo with a digital gold accent paired with their existing blue to convey authority and reliability
Updated marketing collateral to ensure consistency across all touchpoints
Strengthened visual identity to align with the expectations of builders and commercial clients

Landing Page and Google Ads Strategy

To drive enquiries, we created a dedicated landing page designed specifically for Google Ads traffic. The page was structured to:

Clearly communicate LPF’s construction law expertise
Address common industry pain points
Build trust quickly and guide visitors toward enquiry

We then launched targeted Google Ads campaigns focused on high-intent construction law searches.

LinkedIn Marketing

To further build credibility and visibility, we supported LPF with LinkedIn marketing, helping position the firm as a knowledgeable and reliable legal partner within the construction industry.

The Results

The transformation led to a noticeable improvement in both lead quality and engagement:

Consistent Lead Generation
LPF began receiving regular, relevant enquiries from builders, developers, and contractors actively seeking legal support
Stronger Brand Credibility
The refined branding and messaging significantly improved first impressions, helping establish trust from the initial interaction.
Higher-Quality Enquiries
Leads were more aligned with LPF’s core services, resulting in more meaningful conversations and better conversion potential.

Conclusion

This case study shows how trust-led branding and targeted marketing can transform a specialist law firm’s digital presence. Today, Level Playing Field Lawyers are better positioned to build confidence, attract the right clients, and grow sustainably in Australia’s competitive construction law market.

Frequently Asked Questions (FAQs)

1. Are there any contracts or commitments?

We offer flexible marketing services with no obligatory contracts or commitments. However, if you prefer, we can create a customised contract that offers a 10% discount over a 12-month period, tailored to your business needs.

2. Can I add additional marketing services in the future?

Yes, you can! As your business grows or your needs evolve, our team is always ready to help you expand your marketing efforts. Simply reach out to our friendly team, and we’ll work with you to seamlessly incorporate additional services into your existing plan, ensuring your marketing strategy continues to align with your business goals.

3. Do you provide any statistics or do you track the results?

Yes, we monitor KPIs weekly across all platforms to assess the impact of our campaigns. We provide a detailed monthly report, highlighting campaign performance, areas for improvement, and actionable insights to enhance your marketing strategy further.

4. What are my responsibilities as a business owner or business representative?

Your primary responsibilities include attending the kick-start meeting and weekly status meetings, where we review progress and plan the next steps. You’ll also need to provide the necessary credentials for accessing relevant platforms and share timely feedback throughout the project.

5. What are the payment terms and conditions?

We require the monthly retainer fee in advance to commence services. Payments can be made via bank transfer, and invoice details will be provided. Setting up a direct debit for ongoing retainers can simplify the process. In the event that payment is not received within a week of the deadline, services will be temporarily suspended, with prior notification, and resumed promptly once payment is received.

6. Do you work with businesses across various industries?

Yes, our marketing strategies are designed to be flexible and highly effective, no matter the industry. Whether you’re in retail, technology, hospitality, healthcare, or any other sector, we tailor our approach to meet the unique needs of your business

7. Who will manage (project management) this whole project?

Your project will be overseen by a dedicated project manager who will coordinate tasks with the technical team. Their role is to ensure the smooth execution of the project, allowing you to focus on your business while we handle the operational details.

If you’re a construction law firm looking to strengthen credibility and turn digital marketing into a reliable source of enquiries, we can help.

Email us at support@brandupwise.com
Book a free consultation: www.calendly.com/brandupwise/strategy-consultation.

Case Study