All Round Security, a 10-year-old company specialising in the installation of security cameras for both residential and commercial clients, has established itself as a reliable player in the market. With the founder boasting 35 years of experience selling and installing security camera systems, the company primarily relied on word-of-mouth referrals for leads.
Case Study
All Round Security
BACKGROUND: A DECADE OF EXPERTISE IN SECURITY SOLUTIONS
PAIN POINT: ONLINE STRUGGLES AND MISSED OPPORTUNITIES
RESULT: SURPASSING EXPECTATIONS IN LOCAL MARKETS
Overhauling the Online Presence
Process
Website Revamp and SEO Strategy
The company initiated a comprehensive improvement of the website's aesthetics and functionality. A strategic approach to SEO involved the creation of two blog posts per week, targeting popular keywords in the security camera industry.
Image Enhancement
The quality of images on the website was upgraded to enhance the visual appeal and professionalism.
SEO Success
The dedicated SEO efforts resulted in the company's webpage ranking for 40 to 50 relevant keywords, significantly improving online visibility.
Effective Google Ads
A targeted landing page was created for Google Ads to capture leads efficiently, resulting in a substantial increase in quality leads.
Continuous Optimization
Facebook Ads Campaign
Cost-Efficiency
Frequently Asked Questions (FAQs)
We offer flexible marketing services with no obligatory contracts or commitments. However, if you prefer, we can create a customised contract that offers a 10% discount over a 12-month period, tailored to your business needs.
Yes, you can! As your business grows or your needs evolve, our team is always ready to help you expand your marketing efforts. Simply reach out to our friendly team, and we’ll work with you to seamlessly incorporate additional services into your existing plan, ensuring your marketing strategy continues to align with your business goals.
Yes, we monitor KPIs weekly across all platforms to assess the impact of our campaigns. We provide a detailed monthly report, highlighting campaign performance, areas for improvement, and actionable insights to enhance your marketing strategy further.
Your primary responsibilities include attending the kick-start meeting and weekly status meetings, where we review progress and plan the next steps. You’ll also need to provide the necessary credentials for accessing relevant platforms and share timely feedback throughout the project.
We require the monthly retainer fee in advance to commence services. Payments can be made via bank transfer, and invoice details will be provided. Setting up a direct debit for ongoing retainers can simplify the process. In the event that payment is not received within a week of the deadline, services will be temporarily suspended, with prior notification, and resumed promptly once payment is received.
Yes, our marketing strategies are designed to be flexible and highly effective, no matter the industry. Whether you’re in retail, technology, hospitality, healthcare, or any other sector, we tailor our approach to meet the unique needs of your business
Your project will be overseen by a dedicated project manager who will coordinate tasks with the technical team. Their role is to ensure the smooth execution of the project, allowing you to focus on your business while we handle the operational details.
