April 21, 2024

It’s harder than ever to maintain web visitors’ attention in today’s competitive, fast-paced digital environment.  You have only a few seconds to engage and excite potential clients when they land on your webpage, as their attention spans are often compared to those of goldfish.  Did you know that 47% of visitors expect a webpage to load in 2 seconds or less, with a 1-second delay resulting in a 7% conversion loss? These statistics make it rather evident: you just missed out on important opportunities if your landing page isn’t optimised for both speed and user experience.  In a world where every second counts, ensuring that your landing page is perfectly tuned to meet these expectations is essential for success in the competitive digital marketplace.  This blog aims to delve into seven common landing page mistakes that you should stay clear of to ensure your page has an effective conversion rate. 7 Common Landing Page Mistakes To craft an effective landing page, avoid these 7 common mistakes. 1. No Mobile Optimisation It can be quite harmful to your business to ignore the mobile version of your landing page in this day and age of digital devices. You should make sure that your landing page is mobile-friendly because over half of all internet traffic comes from mobile devices.  If you don’t, you can miss out on important conversions and alienate a significant portion of your audience. 2. No Video It goes without saying that videos are an excellent medium for holding viewers’ attention and clearly communicating your point. Videos on landing pages can increase conversion rates by up to 80%, according to research.  You can give visitors a more engaging experience and boost conversion rates by including an intriguing video that showcases the advantages of your product or service. 3. No External Links, No Menu, No Footer Simplicity is essential when it comes to landing pages. Adding menus, footers, or external links might weaken your message and divert users from your main call to action (CTA).  By taking out these unnecessary components, you can keep your focus solely on directing visitors to the action you want them to take, which will increase conversion rates and optimise the usefulness of your landing page. 4. Not Using Contrast Buttons for CTA On your landing page, your call-to-action (CTA) button is perhaps the most important component. It’s important to use contrasting colours that set it apart from the rest of the page so that it stands out and attracts visitors’ attention. Additionally, you may emphasise the desired action and raise the chance of conversion by positioning your call to action strategically around the page. 5. Talking About Products and Services Even if it could be tempting to highlight the advantages of your product or service on your landing page, visitors may become disinterested if you just provide the details. Instead, concentrate on responding to the demands and pain areas of your intended audience.  A more engaging story that connects with visitors and inspires them to act can be created by emphasising the issues your product or service resolves and the advantages it offers. 6. Absence of Social Proof In a growingly sceptical digital landscape, building trust with your audience is important. Including social proof on your landing page is one of the best ways to achieve this.  Displaying excellent customer experiences—whether through case studies, reviews, or testimonials—can allay visitors’ concerns and persuade them that your product is worthwhile. 7. Taking Hero Banner and Headline For Granted As they say, “You never get a second chance to make a first impression.” For this reason, you should focus the 80% of your time and resources on developing your landing page’s headline and hero banner since they are the first things that visitors see. You can set up visitors for a successful conversion path by creating an attention-grabbing headline and hero banner that clearly express your value proposition. Frequently Asked Questions (FAQs) Let’s go over some frequently asked questions from executives about the common mistakes to avoid when designing a landing page. 1: Why is mobile optimisation important for landing pages? To maximise your reach and possible conversions, mobile optimisation makes sure that visitors to your landing page from smartphones and tablets have a smooth and easy-to-use experience. 2: Why should I focus on benefits instead of features? By concentrating on the benefits, you can more successfully address the demands and problems of your target market, which will increase the appeal and relevance of your product and, eventually, the chance that they will convert. 3: What makes a compelling hero banner and headline? A compelling hero banner and headline are concise, eye-catching, and effectively communicate your unique value proposition, enticing visitors to learn more and take the desired action. Conclusion We hope that this blog has helped clarify some of the key elements involved in creating an effective landing page.  Avoiding these seven common mistakes will not only help you avoid difficulties but also set the stage for a more successful conversion process. Ready to elevate your landing page game? Book an appointment now and let our experts help you drive results. Latha Karthigaa FOUNDER Latha Karthigaa, founder of Brandupwise (BUW) Marketing, is dedicated to improving lead generation for medium to large enterprises. Her strategic insights focus on lead generation, client acquisition, and most important of all educating the businesses and their internal teams about sustainable growth. As a transformative force in the industry, she reshapes the narrative of success for every business under her expert guidance. Contact latha(at)brandupwise(dot)com(dot)au